When the
Wintergarden re-opened last week, besides Guzman y Gomez giving away free
burritos, I couldn’t have cared less.
Two days later however, a friend of mine
practically screamed at me that I need to go to check it out. She mentioned one
shop in particular and after her adamant obsession I felt I needed to check it
out. The story goes something like this…
You know when you
go on a first date and you really like the guy and try to play cool but the
minute you walk into your house you start screaming and jumping up and down
because you think FINALLY something new, fantastic, fun, happy and positive is
happening in your life? Well, that was kind of like my first date with Sheike.
I was on lunch so
had to make my visit tight, I whisked into the crowded Wintergarden and
immediately had concierge direct me to my destination; I entered very coyly and
casually browsed the racks. Fluro yellow, neon pink, electric blue and orange
made the foundations of this wonderfully affordable store. Think CUE before it
became boring and completely unaffordable. The styles are unique, cutting edge
and completely fit the 20-35 year old female professional market. I wanted
everything. But remembering I was still on my first date, I played by the rules,
kept my cards close to my chest and left alone.
The next day, still
thinking of my whirlwind romance with Sheike, I decided I needed to go back. I
forgot all of my first date rules; I didn’t wait the three days to call and I took
them home on the second date!
While not
completely splurging, I needed to have a taste of the magical colours that were
inside Sheike. I decided on an electric blue thin waist belt. It is beautiful. I
love it. It is killing me that it is sitting inside the bag under my desk and it
isn’t on me.
As the Wintergarden
is Sheikes first store in Queensland I feel that it is yet to be tainted. Not
everyone will know where my purchases are from (I plan to buy every piece of my
working wardrobe from there from now on) until, they open their new store at
the bogan equivalent of the Wintergarden, Westfield Carindale. But they really
have succeeded in targeting the right market; while their main focus is
obviously for the fashionable office worker, they have teamed this with
cocktail and evening dresses perfect for weddings, engagements and corporate
functions and events.
Best of all, unlike
getting all slutty on a second date, I don’t have to worry about any
repercussions like whether or not they will call me – I am thinking it more of
a friends with benefits situation – one where I can call them anytime and am
guaranteed satisfactory results!
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