Wednesday, April 11, 2012

I think it's love...


When the Wintergarden re-opened last week, besides Guzman y Gomez giving away free burritos, I couldn’t have cared less.

 Two days later however, a friend of mine practically screamed at me that I need to go to check it out. She mentioned one shop in particular and after her adamant obsession I felt I needed to check it out. The story goes something like this…

You know when you go on a first date and you really like the guy and try to play cool but the minute you walk into your house you start screaming and jumping up and down because you think FINALLY something new, fantastic, fun, happy and positive is happening in your life? Well, that was kind of like my first date with Sheike.

I was on lunch so had to make my visit tight, I whisked into the crowded Wintergarden and immediately had concierge direct me to my destination; I entered very coyly and casually browsed the racks. Fluro yellow, neon pink, electric blue and orange made the foundations of this wonderfully affordable store. Think CUE before it became boring and completely unaffordable. The styles are unique, cutting edge and completely fit the 20-35 year old female professional market. I wanted everything. But remembering I was still on my first date, I played by the rules, kept my cards close to my chest and left alone.

The next day, still thinking of my whirlwind romance with Sheike, I decided I needed to go back. I forgot all of my first date rules; I didn’t wait the three days to call and I took them home on the second date!

While not completely splurging, I needed to have a taste of the magical colours that were inside Sheike. I decided on an electric blue thin waist belt. It is beautiful. I love it. It is killing me that it is sitting inside the bag under my desk and it isn’t on me.

As the Wintergarden is Sheikes first store in Queensland I feel that it is yet to be tainted. Not everyone will know where my purchases are from (I plan to buy every piece of my working wardrobe from there from now on) until, they open their new store at the bogan equivalent of the Wintergarden, Westfield Carindale. But they really have succeeded in targeting the right market; while their main focus is obviously for the fashionable office worker, they have teamed this with cocktail and evening dresses perfect for weddings, engagements and corporate functions and events.

Best of all, unlike getting all slutty on a second date, I don’t have to worry about any repercussions like whether or not they will call me – I am thinking it more of a friends with benefits situation – one where I can call them anytime and am guaranteed satisfactory results!


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